Target’s top toy list 2024: Exclusives, discounts this holiday season

If you’re targeting toys this holiday shopping season, Target has its 2024 Bullseye’s Top Toys list ready for you.
The list includes more than 60 toys like the LEGO Star Wars Droid Factory ($99.99) and Bluey Amusement Park Playset. Toy prices start as low as $7.99; about half of them are Target exclusives, including the Polly Pocket Target Bullseye Adventure Compact ($19.99).
And just a few weeks ago Walmart released its 2024 Top Toys List and Amazon announced its 2024 ‘Toys We Love’ list (Amazon’s Prime Day event hits Oct. 8-9.)
Beyond the 2024 Bullseye’s Top Toys List, Target says more than half its thousands of toys cost less than $20. During the retailer’s upcoming Target Circle Week (Oct. 6-12), members of the retailer’s Target Circle program can spend $40 on toys and get $10 off, or spend $75 on toys and get $20 off. (Sign up on Target.com and in the Target app.)
Speaking of apps, shopping on mobile devices is expected to account for more than half of all online shopping (53.2%) this holiday season, Adobe estimates. Overall, online shoppers are expected to spend a record $240.8 billion this holiday season, up 8.4%, the e-commerce tracking firm estimates.
Online toy sales are expected to increase nearly 6% over last year to $8.1 billion, according to Adobe. With major discounts expected on products, the e-commerce tracking firm expects discounts on toys to peak at 27%.
Target is also looking to discounts as traffic drivers. The retailer plans weekly toy drops and promotions, with discounts of up to 50% on select items during the holiday shopping season.
Also returning: Target’s Toy Shopping Cart with more new Target-centric toys, including a Target Toy Checklane and a Jumbo Bullseye Plush ($25).
Here’s a breakdown of Target’s Bullseye’s Top Toys of 2024 (online prices listed when available):
These toys will be among those in its upcoming weekly toy drops and promotions during the holiday season, with discounts of up to 50%:
Contributing: Betty Lin-Fisher(This story was updated to add new information.)
Follow Mike Snider on X and Threads: @mikesnider & mikegsnider.
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