Pepsi Blue is Back — Seven 7 Authentic First Release Vintage Logo Letterhead Ad

Description

Seven (7) Authentic First Release Vintage Logo Letterhead Ad Advertising SWAG
Pepsi Blue is Back in 2021
Authentic Vintage Pepsi Blue Brand Logo Letterhead Ad Advert Advertising SWAG
Branded letterhead is new, never opened -- doesn't have sheet count but looks like about 100 sheets per pack
Footer copy reads "a new berry cola fusion | it's the mix"
Will ship USPS Priority Mail Flat Rate Medium Box exactly the seven (7) shrink-wrapped letterhead bundles shown in photos
No returns, please make sure you like what you see in the photos as that is what you will receive
Please contact us with any questions -- Shipping to 48 continental US states only
Thank you for looking -- and for celebrating the Return of Pepsi Blue
Pepsi Blue Is Officially Coming Back After Almost 20 Years
It’s really happening! Pepsi is bringing back Pepsi Blue in 2021, so we can sip like it’s 2004. Yes, that’s the last time the soda graced shelves, so this is a big deal. Pepsi Blue will be returning to shelves nationwide, wherever Pepsi is sold, beginning on May 3, the brand confirmed to Best Products. To jog your memory, the bright, vibrant soda is a berry cola flavor, so it’ll certainly be different from what you’re used to. Plus, we couldn’t think of a better time of year for this specific flavor to return!
You’ll be able to get Pepsi Blue in 20-ounce bottles, as well as in packs of six (16-ounce and 16.9-ounce options) and eight (16.9-ounce). Oh, we should mention that the beverage will only be around while supplies last, so now is the time to be selfish and snag as many as you can while you can!
Some limited-edition foods become so popular that it’s a wonder why a brand would rip it away from loyal fans. That’s precisely what happened when Pepsi Blue disappeared after its short life between 2002 and 2004. The Berry Cola Fusion was apparently tinted with the
controversial
--- that was banned in numerous countries at the time. PepsiCo still uses colors in its products, but it’s unknown what is in the updated Pepsi Blue.
The reports of the returning Pepsi Blue appear to have started on Reddit. Five months ago — the same account that posted about the — posted a picture of what looks to be inside materials from the company. It shows the Pepsi Blue with “returning for a limited time only summer 2021.” It details that it’ll “bring back the iconic flavor” of the “berry-flavored cola” for eight weeks. It’ll be available in 20-ounce bottles and 0.5-liter six-packs. If you had any doubt that people would be excited about this comeback, just consider some of the comments. “If this is true, I will drive for hours to get my hands on as many bottles as possible,” one person wrote. “How are they going to do that if the blue dye is banned?” another questioned. “Bouta buy tons of these and store them to sell for hundreds of dollars in 2035,” another noted.
Pepsi Blue is a variant of  which is blue in color, similar to  Its flavor was a berry cola flavor. There was speculation from many people saying that the flavor tastes like raspberries with an aftertaste of cotton candy.
Pepsi Blue was first introduced in August 2002 and then later discontinued in Canada and the United States in May of 2004, although it remains available in certain regions of China, Malaysia, Asia, Vietnam, and in The Philippines. Its flavor was the result of taste-testing over 100 flavors over a 9-month period. It was designed to compete with Vanilla Coke. The flavor of Pepsi Blue was described by Pepsi only as "berry" and described by drinkers as like blueberries or raspberries, or similar to cotton candy with a berry-like after taste and much more sugary and syrupy than regular cola. It was tinted using Blue 1, a highly controversial coloring agent banned in numerous countries at the time. The move to make a brightly colored version of the flagship Pepsi brand was spurred by 2001's introduction of Mountain Dew Code Red, which had bumped PepsiCo's Mountain Dew division sales up 6%.
Although heavily promoted by PepsiCo, including advertisements by the pop singer Britney Spears and the bands Sev and Papa Roach, as well as in the movies The Italian Job, and Garfield: The Movie, is widely seen as a commercial flop as sales remained low. Even with the failure of Pepsi Blue, PepsiCo still managed to post double-digit growth. Pepsi Blue was promoted after New York Mets games during the summer of 2002, where the color blue was one of the symbolic colors of the ball club. Other promotions included handing out free bottles from a Pepsi Blue themed VW New Beetle at popular shopping centers around the country. Jolt Cola makes a similar beverage called Jolt Blue CX2; a blue raspberry soda in a battery shaped metal can with a flavor often described as like that of cotton candy. Pepsi Blue was also endorsed by Adam Vinatieri, the New England Patriots kicker.