Pepsi-Cola Ad: Bill Bendix The Life of Riley! from 1940's 7.5 x 15 inches

Description

This is
Pepsi-Cola Ad
:
Hard to F
ind Early Pages!
Great Artwork!
This
was cut from the original newspaper Sunday comics section of
1930's -1950's.
Size
: ~7.5 x 15 inches (Third Full Page).
Paper
: Some light tanning/wear, otherwise: Excellent! Bright Colors!
Pulled from loose sections!
(Please Check Scans)
Free Postage USA
!
.00
Total
International
postage on any size order
Flat Rate
.
I combine postage on multiple pages
. Check out my other auctions for more great vintage Comic strips and Paper Dolls.
Thanks for Looking!
*Fantastic Pages for Display and Framing!
Pepsi
Type
Cola
Manufacturer
PepsiCo
Country of origin
United States
Introduced
1893; 127 years ago (as Brad's Drink)
1898; 122 years ago (as Pepsi-Cola)
1961; 59 years ago (as Pepsi)
Color
Caramel E-150
Pepsi is a carbonated soft drink manufactured by PepsiCo. Originally created and developed in 1893 by Caleb Bradham and introduced as Brad's Drink, it was renamed as Pepsi-Cola in 1898, and then shortened to Pepsi in 1961.
Pepsi was first introduced as "Brad's Drink"[1] in New Bern, North Carolina, United States, in 1893 by Caleb Bradham, who made it at his drugstore where the drink was sold. It was renamed Pepsi-Cola in 1898 after the Greek word for "digestion" (πέψη, pronounced the same as Pepsi), which the drink was purported to aid, and "cola" after the kola nut. The original recipe also included sugar and vanilla. Bradham sought to create a fountain drink that was appealing and would aid in digestion and boost energy.
In 1903, Bradham moved the bottling of Pepsi-Cola from his drugstore to a rented warehouse. That year, Bradham sold 7,968 gallons of syrup. The next year, Pepsi was sold in six-ounce bottles, and sales increased to 19,848 gallons. In 1909, automobile race pioneer Barney Oldfield was the first celebrity to endorse Pepsi-Cola, describing it as "A bully drink...refreshing, invigorating, a fine bracer before a race." The advertising theme "Delicious and Healthful" was then used over the next two decades.
In 1923, the Pepsi-Cola Company entered bankruptcy—in large part due to financial losses incurred by speculating on the wildly fluctuating sugar prices as a result of World War I. Assets were sold and Roy C. Megargel bought the Pepsi trademark. Megargel was unsuccessful in efforts to find funding to revive the brand and soon Pepsi's assets were purchased by Charles Guth, the president of Loft, Inc. Loft was a candy manufacturer with retail stores that contained soda fountains. He sought to replace Coca-Cola at his stores' fountains after the Coca-Cola Company refused to give him additional discounts on syrup. Guth then had Loft's chemists reformulate the Pepsi-Cola syrup formula.
On three separate occasions between 1922 and 1933, the Coca-Cola Company was offered the opportunity to purchase the Pepsi-Cola company, and it declined on each occasion.
Growth in popularity
During the Great Depression, Pepsi-Cola gained popularity following the introduction in 1934 of a 12-ounce bottle. Prior to that, Pepsi and Coca-Cola sold their drinks in 6.5-ounce servings for about {{detail_product_description}}.05 a bottle. With a radio advertising campaign featuring the popular jingle "Nickel, Nickel" – first recorded by the Tune Twisters in 1940 – Pepsi encouraged price-conscious consumers to double the volume their nickels could purchase. The jingle is arranged in a way that loops, creating a never-ending tune:
"Pepsi-Cola hits the spot / Twelve full ounces, that's a lot / Twice as much for a nickel, too / Pepsi-Cola is the drink for you."
Coming at a time of economic crisis, the campaign succeeded in boosting Pepsi's status. From 1936 to 1938, Pepsi-Cola's profits doubled.
*
Please note
: collecting and selling comics has been my hobby for over 30 years.
Due to the hours of my job I can usually only mail packages out on Saturdays.
I send out
First Class or Priority Mail which takes 2 - 7  days
to arrive
in
the USA and
Air Mail International which takes 5 - 30 days or more
depending on where you live in the world.
I do not "sell" postage or packaging and charge less than the actual cost of mailing. I package items securely and wrap well.
Most pages come in an Archival Sleeve with Acid Free Backing Board
at no extra charge
. If you are dissatisfied with an item. Let me know and I wil do my best to make it right.
Many Thanks to all of my 1,000's of past customers around the World.
Enjoy Your Hobby Everyone and Have Fun Collecting!